What’s the difference between third-party sites vs. booking directly? A typical travel question most people don’t know the answer to. We’ll discuss the difference between third-party sites vs. booking directly, explain what booking through a third-party site entails and, most importantly, explain the pitfalls of third-party sites.
Types of Third-Party Travel Sites
The market is flooded with third-party travel sites. The easiest way to think about third-party travel sites is to think of them as travel agents acting on a provider’s behalf. Some big ones are Expedia, Hotwire, Booking.com, Travelocity, etc. These sites sell everything from flights and hotels to car rentals and travel insurance on behalf of the actual provider.
A third party is an entity that is involved in some way in an interaction that is primarily between two other entities.
Most third-party travel sites have ventured into private accommodation rentals, cruises, car rentals, camping, and glamping.
The key is that while they can book an entire vacation for you, which is convenient, none of your reservations are direct, and this is where the problems kick in.
Let’s say that you have booked a holiday package to Barbados. Expedia issues you your plane tickets and provides you with your hotel information. Something goes wrong. Who do you call? The logical; Expedia, however, you’ll learn very quickly that unless you booked directly with the providers (airline, hotel, and so on), you will end up engaged in a three-ring circle of “It’s not my problem.”
Let’s dive in and talk through the different types of third-party travel sites. Then, we will discuss the potential challenges.
Third-Party Travel Providers
Price Comparison Sites
Comparison sites compare the cost of hotels, cars, and flights (and other travel services) in different booking systems that work on the same principle as flight search engines. They do not sell anything; they help you find the best deal across various booking systems. After the search, you are redirected to the 3rd party booking system website and book your travel there. Kayak and Skyscanner are great examples of comparison sites that most of us use.
I use comparison sites to determine the best pricing and then go directly to the source. For example, if I find that the best flight to England is on Virgin Airlines, I will go to Virgin Airlines directly to book. 99% of the time, the price is equal to or less. And, with hotels, if the price is not less, most of a price match guarantee.
Note: While some people have had sucess using hotel price matches I have not. There are so many hoops to jump through you’ll be lucky to get the hotel to honor a price match.
These are the big players that are household names. Expedia, Hotwire, Booking.com, Travelocity. These sites sell everything from flights, hotels, and cruises to car rentals and travel insurance on behalf of the actual provider. And most of the big carriers can sell you an entire vacation package that includes everything from soup to nuts.
These companies are essentially a broker, the third man operating between you and the companies providing the actual service or amenity.
A common myth is that these providers offer the best prices. Sometimes they do, but not always, and if you book through a third party, you have entered into an agreement with a third party.
Private Accommodation Price Comparison Sites
Renting an apartment or house is becoming more and more common. It’s a very convenient way to travel. Think Airbnb, VBRO, AGODA, RU, and HometoGo as examples.
When you rent a private apartment or house, you can feel at home. You can buy in the supermarket and cook for yourself, which significantly reduces the overall cost of the vacation. This is much more affordable for families with children than staying in a hotel. It is almost always cheaper to rent an apartment or house for a family with children.
Sites like Airbnb serve as intermediaries between you and the host. You pay immediately, but the host will receive your money only after you have stayed with them. The price is fixed at the time of booking, and we cannot increase the cost under any circumstances or charge you any undisclosed fees.
Booking.com, best known for hotels, has a fantastic selection of apartments and houses. One of the things that I like most about Booking.com is that you can view hotels, houses, and apartments simultaneously. Just be aware that if you use them to book a hotel, you are then using a third-party site for the hotel reservation vs. booking directly with the hotel.
A dying concept, but they still exist. When you use a travel agent, even though it’s a third-party agreement, their sole role is to represent you. For example, if your flights are delayed, your travel agent should be the go-to person, and their part is to resolve it.
As with all travel niches, there are 3rd Party Booking providers, and cruising is no different. The big names are cruise.com, cruisedirect.com, and vacationstogo.com.
The same concept applies here; if you use one of these providers and something goes wrong, you will face challenges working directly with the cruise line. I will tell you that I’ve run into fewer issues with cruise aggregators. I often use vacations to go, and I’ve never had a problem. However, I am acutely aware that the third party I booked with is to provide service. And, I know from years of experience that a cruise line can and will refer you back to where you booked if not directly with them.
Cons of Using A Third-Party Travel Site
In a nutshell, the issue is “whose problem is it.” If you didn’t book directly with the hotel, airline, or cruise, they have every right to refer you back to where you booked. I had a harrowing experience with Expedia on a package deal to Iceland. To make a long story short, the flight was canceled, and the airline’s response was “call Expedia.” We called Expedia, and hours later, they said, “talk to the airline.” Neither party will accept responsibility and will give you the runaround.
Here are some other cons:
- If you don’t book with the provider directly, you are not eligible to earn reward points.
- It’s almost always cheaper to book directly with the provider. vs. using a third-party provider. You’ll have to make separate reservations, but it is typically more affordable.
- Modifying a reservation with a third-party provider is a challenge. It can be done, but it will cost you.
- When you buy a vacation package that includes flights and hotels, the flights are often connection flights or flights at inconvenient times.
- It won’t be easy to upgrade anything because you did not book directly.
Pros Using A Third-Party Travel Site
- They make bundling very easy. With a few clicks, you can have flights, hotels, car rentals,s and travel insurance.
- Some people love that it’s “one” reservation and fewer companies to deal with (in theory).
- Sometimes you can score a deal that is too good to miss and is worth losing loyalty points and taking the chance of clunky travel.
- You can earn loyalty points from third-party providers.
What is third-party booking?
Third-party booking means researching and making reservations on an internet travel site such as Expedia, Travelocity, Orbitz, Kayak, Hotels.com, etc. A third party is an entity that is involved in some way in an interaction that is primarily between two other entities.
Is booking com a third party?
Yes, Booking com is, in fact, a third-party travel provider.
Why do hotels use third-party websites?
The reason is that online booking sources have become so important that they can no longer be ignored. Hotels that do not acquire business through third-party websites are scarce. Third-party websites generate 40–50% of the monthly revenue for many chain hotels.
What is a third-party travel agent?
Online travel agents are third-party websites that sell travel-related services provided by their partners, such as hotels, hostels, airlines, car rental companies, event organizers, and more.
Third-party sites have a purpose, and we all use them at some point. However, booking directly is always the way to go if you can. Using a third-party site vs. booking directly is not the way to go unless you have found the deal of the century.
How about you? What horror stories do you have to share on experiences with third-party travel sites?
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Ryan is a passionate blogger and writer who likes sharing his thoughts. Now he works as a content editor and internet researcher. You can check his website. He likes to travel and explore new countries.
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Hi I booked through (booking.com) and I’ve chosen partner offers which is booking facilitated by partner company.
But the big problem is I made mistake with the date I booked and I was trying to solve it with booking.com but I didn’t get any help because the booking is with partner. On pant and booking.com have nothing to do !!!
So bad that I can’t reach the partner company to solve my problem.
So sorry to hear you experienced this:( I’ve never had an issue with Booking.com; I use them all the time for hotels. But I’ve experienced this many times with flights and now only book them directly. If you paid by CC, call your CC company and dispute the charge…. this should resolve it. Hope it works out – Nikki
Also, by law, you do have 24 hours with all reservations to amend them.
Great article, thank you for sharing!